We are paving the way for a clean, energy-efficient world.” BorgWarner’s new positioning was also the central motto of the trade fair – and we presented the latest technologies for vehicles with combustion engines, hybrid drives and electric motors in keeping with this. The event got underway on september 13 with a press conference, at which Frédéric Lissalde, then President and General Manager of BorgWarner Turbo Systems, welcomed media representatives and customers from a wide range of countries.
Top management in attendance
The importance of the appearance at the IAA was also demonstrated by the visit of James R. Verrier. The then CEO from BorgWarner was present on the stand together with the Presidents of the other Business Units, Joe Fadool (Emissions & Thermal Systems), Robin Kendrick (then Transmission Systems), Joel Wiegert (Morse Systems), and Stefan Demmerle (PowerDrive Systems). Almost all renowned vehicle manufacturers sought discussions with our experts and management.
In a short video on Facebook and YouTube, CEO James R. Verrier sparked viewers’ curiosity about BorgWarner’s trade fair appearance:https://youtu.be/L4U7Fzq-FCE
Focus on the latest technologies
BorgWarner went to great lengths to prepare for its first appearance at a passenger car event, the Frankfurt Motor Show (IAA). An eye-catching multi-screen video running on three large flat displays grabbed the attention of the IAA visitors even from afar and made them aware of the company’s drive innovations. The focus was on the latest products for vehicles with hybrid and electric drive. These for example included high-voltage air heaters for electric vehicles, coolant heaters for thermal battery management in electric vehicles, high-voltage chain technologies for hybrid vehicles, starter gener-ators with integrated electronics, as well as integrated electric drive modules (eDM). BorgWarner is offering more and more solutions with high performance 48V technologies that are ideally equipped to handle the increasing requirements expected of future vehicle generations.
Turbo Systems in particular exhibited solutions that facilitate significant improvements with regard to performance, fuel economy, and exhaust emissions. The special highlights included turbochargers with ball bearing technology, as well as the 48V eBooster, which was met with great interest not only by our customers, but also the media and members of the public. Several customers were also given a glimpse of the eTurbo™ and Fuel Cell Air Supply (FCAS), an air supply system for fuel cells that is currently under development.
An ideal recruitment platform
The Human Resources department used the trade fair as a platform for establishing contact with specialist staff and sparking their interest in BorgWarner as an employer. With a flyer containing a small energy drink sachet, potential applicants were invited to take a short pit stop on the stand. This invitation was happily accepted by numerous IAA visitors in view of the exhausting multitude of new impressions on show at the trade fair.
We’ll be back at IAA 2019
The management of BorgWarner was very happy with the trade fair appearance. According to Heiko Jausel, Director Product Development Electronics, the trade fair was an excellent forum for demonstrating the systems expertise of BorgWarner, in particular with regard to electrification. Gerhard Prokasky, Director Global Engineering Core Sciences, commented: “Our stand clearly demonstrated that we offer a broad range of solutions for all drive types.” And Hans-Joachim Retzlaff, HR Director Global Engineering, summed up: “The appearance was a milestone for BorgWarner as an employer brand.” James R. Verrier confirmed this positive result with the decision to take part in IAA Cars again in 2019
A striking, multi-screen video using three large, flat displays attracted visitors even from afar.
Customers, investors, media representatives, technology enthusiasts, and even several competitors – they all came to see the latest innovations from BorgWarner.
Fotos: © BorgWarner